Consumer Judgment and Decision Making Self-control Motivation Hedonic Consumption Food Consumption
Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University, 2013 M.S., Marketing, Carnegie Mellon University, 2009 M.B.A., Marketing, Seoul National University, 2006 B.B.A., Business Administration and B.A., French (Double Major), Korea University, 2003
Associate Professor, Department of Business and Technology Management, KAIST, 2017-present Assistant Professor, Department of Marketing, HKUST, Hong Kong, 2013-2017
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements,” Journal of Marketing Research, 53(6), 1034-1049. Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food,” Psychological Science, 27(6), 894-903. Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2014) “Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41(October), 746-60.