People

기술에 경영을 더하면 새로운 가치가 됩니다.

교수

교수

김혜진 (Kim, HyeJin)

기술경영학부 조교수

Marketing

+82-(0)42-350-6316N22, #605

Field of Study

Human voice (speech) analysis and applications in marketing
Machine Learning and applications in marketing
Bayesian Methods

Courses

Principle of Marketing (Undergraduate)
Marketing Research (Undergraduate)
Marketing Management (Graduate)

Education

Ph.D. in Business Administration (major: Marketing, minor: Statistics), The Pennsylvania State University (2013)
M.S. in Marketing, Texas A&M University (2007)
B.S. in Business Administration (dual degree in Economics), Korea University (2006)

Major Career

Assistant Professor, Department of Business and Technology Management, KAIST 2013-present

Key Papers

Hye-jin Kim, Young-Hoon Park, Eric T. Bradlow, and Min Ding (2014) PIE: A Holistic Preference Concept and Measurement Model. Journal of Marketing Research: June 2014, Vol. 51, No. 3, pp. 335-351.

Li Xiao, Hye-jin Kim, Min Ding (2013), An Introduction to Audio and Visual Research and Applications in Marketing, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 10) Emerald Group Publishing Limited, pp.213 - 253